Outdoor Advertising Industry Statistics

Build relationships with customers using outdoor advertising.

Outdoor advertising industry statistics. In the second quarter of 2020 miscellaneous services and amusements spent roughly 385 million u s. Image media outdoors is proud to have partnered with geopath an industry pioneer in audience location metrics. Sep 01 2020 usd 4 950. Guttmann sep 16 2020 regarding ad spending of the ten leading outdoor advertising categories in the united states in the.

Ibisworld s statistic shows that as of 2020 the market size of the billboard outdoor advertising industry is 6 9bn a decline of 15 97 from 2019. Also statistics have shown that 38 of drivers patronize businesses they saw on billboards and 28 did that immediately after. Outdoor advertising industry research market reports. This digital trend has affected traditional display formats and caused fragmentation.

Lamar and chinese company focus media are the five largest outdoor advertising companies in the world. This category spent twice as much as retail. Outdoor is the only one that will remain steady at 4 2 percent. Accurately measuring the effectiveness of outdoor advertising.

Leading outdoor advertising categories in the u s. Dollars on outdoor advertising in the united states. Out of home advertising statistics facts. 71 of consumers read messages on roadside billboards.

What is the market size of the billboard outdoor advertising industry in the us. Bcg matrix statistics by state operating expense details organizational breakdown consolidation. Advertising industry in the u s. Utilizing cutting edge technology and large data sets the measurement of outdoor advertising effectiveness has never been more accurate.

Find industry analysis statistics trends data and forecasts on billboard outdoor advertising in the us from ibisworld. Banks consultants sales marketing teams accountants and students all find value in ibisworld. Get up to speed on any industry with comprehensive intelligence that is easy to read. Billboards remain one of the most effective means of outdoor advertising.

H1 2020 published by a.