Outdoor Advertising Laws In South Africa

The city manager of the city of johannesburg metropolitan municipality hereby in terms of section 13 a of the local government.

Outdoor advertising laws in south africa. Cape town municipality by law relating to advertising billposting signs etc. The south african manual for outdoor advertising control samoac was researched and published by the department of transport and environmental affairs and tourism and has been relied on in the drafting of new subordinate legislation regulations and by laws by most regulating authorities including the agency and many municipalities. Any state owned or private owned entity or person who displays or wants to erect any advertising sign or form of outdoor advertising in. Currently samoac forms the backbone of outdoor advertising control in south africa.

These guidelines are not part of the asa code but relate to laws rulings and procedures that can affect the preparation of advertising copy. Outdoor advertising is an exciting and impactful media offering a geographical flexibility and reaching a mass audience with high frequency. Outdoor advertising has everything you need to reach your target market from picking the right sites for your outdoor media. We also have years of experience helping companies execute fantastic outdoor marketing campaigns.

In south africa there is currently no legislation aimed at dealing specifically with advertising on social media. It must also not be taken for granted that the laws listed have not been amended and users are advised to study the full implications of the particular law before proceeding. 1 these by laws apply to all outdoor advertising in the area and jurisdiction of the council. The main aim of samoac is to initiate and co ordinate the control of outdoor advertising.

2 approval for outdoor advertising in terms ofthese by laws is required irrespective of the zoning of any property in terms of any applicable town planning scheme and irrespective of the provisions of any other law. This policy shall be applicable to all the areas under the jurisdiction of the city of cape town. And the disfigurement of the front or frontages of streets etc number 1959 of 1966 and all amendments thereto. This by law repeals the following legislation.

Policy framework for outdoor advertising and signage in cape town. Municipal systems act 32 of 2000 read with section 162 2 of the constitution 1996 publishes the outdoor advertising by law for the city of johannesburg metropolitan municipality as approved by its council which will come into operation on the date of promulgation of this notice. It can however be argued that the definition of advertisement is so wide and flexible that it could allow for the inclusion of new types of advertising such as websites sms s emails and social media posts.