Outdoor Advertising Statistics 2017

The good news is that yes even in this age of digital advertising billboards are still very effective additions to your promotional and marketing strategies in 2017 and beyond.

Outdoor advertising statistics 2017. Ooh growth continues amid traditional media declines special facts and figures issue may 7 2018 mobile advertising now represents almost 60 percent of digital advertis ing and almost 30 percent of total advertising in. Ooh spend was up 1 1 percent in the fourth quarter compared to 2016. Banks consultants sales marketing teams accountants and students all find value in ibisworld. Advertising revenue growth in the u s.

Outdoor advertising revenues in france s1 2017 2018 outdoor advertising expenditure in germany 2008 2015 outdoor advertising expenditure in the united kingdom uk 2010 2015. Lamar and chinese company focus media are the five largest outdoor advertising companies in the. Out of home advertising up 1 2 to 7 7 billion in 2017. Compare this to the 13 4 rise in internet ad revenues 10 3bn and the 45 4 increase in mobile ad spend 3 86bn for 2016 and there s clearly a stark difference.

Find industry analysis statistics trends data and forecasts on billboard outdoor advertising in the us from ibisworld. Outdoor advertising spending share in the u s. 8 percent turkey s ooh ad spending growth rate from 2014 19 best in the world. In the past decade digital s share has almost quadrupled but the real story is mobile.

6 percent share of global ad spending devoted to ooh. While tv and print advertising budgets continue to shrink outdoor advertising is the only traditional ad format that is still growing at a healthy 2 7 in 2017. 11 5 billion projected outdoor ad spending in 2022. Get up to speed on any industry with comprehensive intelligence that is easy to read.

Out of home advertising statistics facts. Tv meanwhile saw flat 0 2 growth to 5 27bn which is forecast to turn into a 0 5 decline by the end of 2017 according to the aa warc s annual expenditure report. Your advertising dollar can go a long way in digital billboard advertising combined with airport advertising and other forms of outdoor media advertising. 2013 2017 outdoor advertising spending in canada 2008 2015 outdoor advertising spending change in taiwan 2008 2015.

12 companies that doubled their 2016 ooh spending in 2017. 24 percent technology companies share of ooh advertising in 2017.