Outdoor Advertising Statistics 2018
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300 000 miles of interstates and federal roads overseen by the u s.
Outdoor advertising statistics 2018. Find industry analysis statistics trends data and forecasts on billboard outdoor advertising in the us from ibisworld. Apple and google ads loom over highway 101 on enormous 14 x48 sheets of vinyl. Outdoor facts or facts about being outside 70 percent share of waking hours people spend away from home. 18 hours per week the average person spends on the road.
Another advertising advantage that ooh has is that well placed outdoor ads can be hard for people to ignore according to ringel. According to warc digital ooh is expected to grow 10 per year between 2018 and 2021. Establishments dipped in the mid 2010s but hit a new peak in 2018 at 2 765 establishments. Worldwide ad spend on so called out of home advertising is expected to reach 38 billion this year up 3 percent since last year and 35 percent since 2010.
Banks consultants sales marketing teams accountants and students all find value in ibisworld. Bitcoin placards line old. And the digital share of total ooh spend reached 37 in 2018. This statistic shows outdoor advertising expenditure in the united kingdom in 2017 and 2018 by advertiser category.
In 2018 outdoor advertising for the entertainment and leisure category came to. Ooh tech mar riage continues the technology and digital sec tors continue to invest heavily in ooh with nearly one quarter of the 2017 megabrands ooh top 100 coming from. The statistic presents estimated data on the annual aggregate expenses of u s. Get up to speed on any industry with comprehensive intelligence that is easy to read.
In 2010 there were 2 378 establishments in naics 54185 outdoor advertising although until 2012 this category was referred to as display advertising. Outdoor advertising providers spent 5 35 billion u s. Special facts and figures issue may 7 2018 mobile advertising now represents almost 60 percent of digital advertis ing and almost 30 percent of total advertising in the us. On the streets of san francisco ground zero for all things online virtual and digital tech companies are sneaking out into the real world.
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