Outdoor Advertising Statistics
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18 hours per week the average person spends on the road.
Outdoor advertising statistics. 300 000 miles of interstates and federal roads overseen by the u s. Market research report with updated covid 19 forecasts sep 15 2020 usd 295. Outdoor advertising spending share in canada 2008 2015 outdoor ad spend growth in canada in 2015 4 1. Ooh has a lower cost per thousand than any other type of advertising.
These pose just a few out of the the top 5 must know advertising statistics which include. Billboards remain one of the most effective means of outdoor advertising. Banks consultants sales marketing teams accountants and students all find value in ibisworld. Get up to speed on any industry with comprehensive intelligence that is easy to read.
Outdoor advertising has the lowest cost per thousand. Also statistics have shown that 38 of drivers patronize businesses they saw on billboards and 28 did that immediately after. 8 amazing statistics about outdoor advertising. Over 8 in 10 82 of billboard viewers look at the advertising message.
Outdoor facts or facts about being outside 70 percent share of waking hours people spend away from home. Outdoor advertising is noticed more. And 5 year forecasts due to the impact of covid 19. 500 foot buffer placed around school zones preventing outdoor advertising.
Outdoor advertising costs 80 less than television or newspaper ads and 50 less than radio ads. 71 of consumers read messages on roadside billboards. Outdoor advertising takes your brand s messaging out to where a target demographic audience is able to see it. Outdoor advertising 2020 u s.
Out of home media. A recent study by magna global had a look at out of home media spending in the united states since 2010 with a forecast through 2021.
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Advertising Spending In The United States In 2016 By Medium In Billion U S Dollars 250 200 150 191 2 50 T2 17 7 1 Digital Radio Newspapers Outdoor Magazine
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